But how do you ensure that your emails are reaching the right people? What strategies will result in your recipients opening your emails? The trick is to send your emails strategically and make them informative.
In this blog post, we have covered a number of ways to promote your next open house through email. These tips will get the word out to those who need to hear it, and bring clients in through your doors.
So let’s take a look at top realty marketing strategies that really work!
1. Create Eye-Catching Email Content
Lots of realtors make the mistake of putting little effort into their email content. The assumption usually is that as long as you’re conveying the necessary information, the look of the email doesn’t matter. Well, that’s definitely a false opinion for Realtors and real estate agents.
People are incredibly visual in nature, which means they’re more likely to skim through the email content if they see bold colors, graphics, and images. This doesn’t mean that your email can’t still look professional. It just means that sometimes, being creative with your content pays off.
So what can you do? Here are a few things to try:
● Add lots of images of the place you want to sell
● Highlight your special offer and other perks in bold colors so it’s the first thing people see when they open the email
● Add a border and use your brand colors
● Include your company logo at the very top to build authenticity
You might be thinking - “this feels like a lot of work” for a property listing. After all, writing a simple email is much easier than bedazzling it with colors and images. Well luckily, there are a number of online tools that can help you. For instance, several providers have tons of real estate poster templates that you can customize and send in your emails.
2. Write A Subject Line That Stands Out
The subject line is the first thing people will see when the email notification pops up on their screens. So make it stand out. Here are a few things to keep in mind when writing the subject line:
● Keep it short and snappy
● Don’t use big words
● Add the most relevant information and leave out the details
● Capitalize certain words for emphasis
An example of a good subject line promoting your open house is: “2 bedroom apartment in Queens on SALE - visit TODAY!”.
As you can see, there are no filler words in this subject line. Everything is relevant. The words “sale” and “today” stand out and the exclamation point at the end delivers a sense of urgency. We’ve also added necessary information such as a description of the place and its location so that only interested parties open the email.
3. Segment Your Email List
Emails are most effective when they reach the most interested recipients. This is why you should always segment your email list according to their interests and preferences.
When you’re collecting emails (whether it’s through sign-up sheets at open houses and conferences or through online newsletters), make sure to ask people to mention what kind of emails they’d like to receive. Special offers? Listings near them? Open house invitations? This way, when you send out your emails, you’ll know that the people getting them will respond.
So when you are sending the email about the open house, only send it to people who are actively looking for a place to buy. This way you’ll get a more positive response.
4. Send Your Emails Strategically
Believe it or not, timing has a lot to do with whether or not people open and respond to your email. If you are sending out your email a day before your open house starts, people will likely miss it. Similarly, if you send out emails on a weekend, people are more likely to ignore it. In fact, they might just get annoyed.
So be smart about when you send your emails and how often you send them. If you have an open house scheduled, send the first email about it at least two weeks in advance. You can even ask people to sign up to receive a reminder on the day of the event so that you get an idea of how many people have read your email.
Your next email should go out a week in advance. Add important details like time and location, and mention perks like free snacks. Your final email should go out a day before or on the day of the open house. Apart from this, send a special reminder to whoever signed up to receive one.
Whatever you do, don’t spam your clients. People hate spam and it could damage your realty reputation as a home seller!
Final Thoughts On Open House Emails
Email promotion is a unique opportunity for you to market your open house directly to people who are interested. So be smart about the content you add to your emails, the people you send them to, and their timing and frequency.
