Pediatricians work hard to create meaningful relationships with the families under their care. An important part of that relationship is trust. One of the best ways to show expectant parents that they can trust your practice to care for their child is by presenting them with a well-designed website. A website that is professional and thoughtful signals to parents that their family will receive the same level of attention from the practice’s providers. A poorly designed website will turn away parents and reduce trust in the practice.
Here are some of the best design practices that will generate trust and encourage contact.
1. Put Important Services Front and Center
When choosing a pediatrician, parents want to know just how comprehensive they can expect the care of their child to be. While well-child visits are incredibly important to monitor a child’s health and development, well-child visits are standard and don’t help a practice stand above the crowd. Including a Services page in your medical practice website design plan that lists each and every service your practice offers will help your practice stand out.
Lactation consultations, behavioral health services, prenatal care, childhood weight management — include every service that makes your practice unique. Doing so will help convince parents that your practice will offer the care their child needs and encourage them to connect with your practice.
2. Photos, Photos, Photos
While parents are the most important audience for your pediatric practice’s website, it is also important to remember that going to the doctor’s office can be an intimidating experience for children. Showing them exactly who they will meet when they come in for an appointment and what they will see can help ease their fears. Having a page on your website that is dedicated to photos of your practice and providers is a great way to do just that.
By giving parents the ability to sit down with their child before an appointment and show them exactly the smiling faces they will be seeing at the office, pediatric practices can help relieve a child’s anxiety. Photos also have the added benefit of showing parents what your office atmosphere is like. If parents feel comfortable with your practice’s presentation they will be more likely to reach out.
3. Focus On Readability
Bold color schemes and interesting font designs might seem like great, eye-catching choices when you begin designing your practice’s website. As a pediatric office, you want to let families know that your office is a fun place, but remember that a website’s job is to convey important information and encourage contact. When color or font choices make it hard for visitors to read the information you provide, it can undermine the hard work you put into detailing services and highlighting providers.
If parents struggle to find the information they need, it won’t be long before they leave your site in search of a more eye-friendly website. Instead, focus on designing your website to make sure your information is legible.
If making design choices, creating pages, and making sure everything links together seems like a daunting task, then consider collaborating with a medical practice website hosting company. These companies not only offer professional, customized designs medical practices, but they also manage software updates and server maintenance to keep your website operating. By delegating your website design to design professionals.
Conclusion
Whether you decide to take on the challenge of designing your pediatric practice’s website yourself or delegate the task to a professional website designer, these tips will help you start connecting with patients and their families before they ever come through your doors.
