Traditional advertising can be incredibly expensive and doesn't necessarily guarantee real results. Digital marketing on the other hand provides a plethora of helpful low-cost ways to grow your lean startup earnings. Here are 5 ways that digital marketing strategies can help to grow your company's bottom line for years to come.
1. Social Media Giveaways
Giving away prizes, free samples, free trials, or company swag can be a very effective and cost-effective way to promote your brand. What prospective customer doesn't like free stuff anyways? You can run giveaways on your social media platforms and it will generate a lot of business, engagement, and leads. If you don't have the time or expertise to host a social media giveaway, experienced digital marketing agencies like Bootstrap Business can help you set up a Facebook giveaway promotion that gets real results for your business.
2. Search Engine Optimization
Having your business pop up more often in search engine results can make or break your business. Your website needs to be optimized for traditional search, image search, mobile search, and voice search. Mobile searches now outnumber desktop searches and voice searches have grown exponentially thanks to popular products like Amazon Echo and Google Home. Google, the most important search engine for most businesses, has around a 90% share of the US mobile search engine market so ranking high there is key.
Search engine optimization is also important on other large websites where search is a crucial factor such as YouTube, Amazon, Craig's List, eBay, Etsy, Alibaba, Facebook, LinkedIn, Pinterest, and Twitter. Every visit to your website is an extra opportunity to convert a visitor into a lead, make a sale, or earn advertising revenue.
Highly regarded SEO agencies like Ignite Digital can help boost your organic traffic significantly and even get you listed on the first page of Google search results! That critical organic traffic is your company's lifeblood because paying for search engine traffic can be very expensive indeed.
3. Social Selling
You should never underestimate the power of social selling when it comes to growing your online earnings. Getting your business on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Threads, and Snapchat and growing your following means more brand awareness, more website traffic, and more revenue. Social media marketing is a true game-changer and it can be a low cost or even free option in 2024!
Moreover, you can always take advantage of emails to raise your brand awareness and improve sales. For this purpose, use email finder tools and send emails to targeted people.
4. Earn Advertising Revenue From Mobile Apps
You've worked like a dog to get the word out for your mobile app and you've hustled to promote thousands or even millions of downloads. Hopefully you are making money from those app downloads, but if you are seeking even more earnings then there are other opportunities. If you get enough downloads to your company's mobile app then you can leverage those eyeballs for a new revenue stream.
You can monetize your mobile application downloads with Mopub by displaying relevant ads to app users. The more impressions and the more clicks on the ads that you display through your app, the more earnings you will receive! That will give you even more incentive to promote your mobile app and improve its content.
5. Blog For Conversions Or Ad Revenue
Blogging is big business. Content is king and blog posts for your business can really help to drive website traffic and sales. Conversion is key though.
Blog posts help to bring traffic to other parts of your website and can even convert B2B and B2C visitors into leads or paying customers directly through call-to-actions such as "download our free eBook" or "buy now: limited time offer!". You could also leverage your business blog traffic to earn money from displaying relevant ads with AdSense or other premium advertising networks.
Conclusion
Marketing that significantly grows your earnings doesn't have to cost an arm and a leg. With enough hard work, strategy, and content you can take your business earnings to the next level! Keep these 5 low-cost methods in mind and enjoy the sales spike!
I hope you enjoyed this article about frugal ways to grow your lean startup's digital earnings through savvy marketing and strategy.
Interested in reading more articles about online marketing?
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