It can't be overstated how important it is to have a strong and dynamic web presence. In today's digital age, the first thing somebody is going to do before checking out your business is to Google it and visit your website. If you don't have a website at all, you'll look less professional and you will be leaving money on the table. If you do have a website and it is outdated or unresponsive on certain devices, then it can severely detract from your brand. Imagine having a marketing or technology company with a website that looks like it's from the dot-com bubble era. You would lose nearly all credibility immediately.
With experienced website designers and managers like Silky Ocean Studios, you can be assured that your website will be provide a great first impression for your company. Here are some of the key points to keep in mind when developing your successful business website:
Fully Responsive & Mobile Optimized
More than 50% of all searches and website traffic now take place on mobile devices over desktop computers. This staggering statistic that became reality over the past couple years has had a major impact on web design. All websites need to be fully responsive to all smartphones, tablets, desktops, and browsers or you'll end up losing customers. Fully responsive blogs and websites are key because then you only have to edit one website for it to take effect on both desktop and mobile.
Search Engine Friendly
I always tell my clients "you can have the best website in the world, but it won't matter if nobody can find it". Besides social media marketing, that's where search engine optimisation (SEO) comes into play. You need to make sure that your website is designed and grown with optimal Google search results in mind for substantial organic traffic. That means your site needs optimized keywords, text, images, videos, links, and user experience among countless other factors. Paid traffic can be very expensive, so you want to ensure that your site can provide you with free traffic for years to come.
Easy Updates
A website can become more detrimental than helpful if it takes a lot of time, money, and expertise to make updates. You need to be able to make edits or improvements in a matter of minutes or hours, not days or weeks. This applies to product sales, specials, holiday hours, blog posts, inventory or schedules just to name a few potential variables.
Just imagine if you found a major typo on your website (a decimal point in the wrong place for example) or the wrong product listing and it ended up costing you thousands because you couldn't change it in time. Or maybe you worked for hours on a blog post that you know will help thousands of readers (including marketing influencers) and convert hundreds of visitors into leads or customers. Your website needs to be able to make agile updates.
Secure Hosting
It's very important to have a secure host for your website to prevent it from getting hacked, and to back up all of your information. You don't want to leave your website in the hands of just any host after putting in all of that time, effort, and money.
If you want your website done right for an affordable price, take a look at just some of the satisfied clients from Silky Ocean Studios!
Now Read: Use Call-To-Actions For Increased Conversions
I hope you enjoyed this blog post about lean startup living.
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